IN THE NEWS

This article sifted through online reviews to come up with this list of the No. 1 ice cream spot in every U.S. state based on 100+ reviews. The Pearl is loved by 97% of reviewers and named the BEST ICE CREAM IN WISCONSIN!

"Ice Cream or Hot Coco at The Pearl. Another staple of La Crosse, The Pearl isn’t just home to amazing ice cream. Warm up with either some hot coco or coffee here after the game!"

Discover Wisconsin episode feature on Wisconsin's top places to get ice cream!

The Wisconsin Milk Marketing Board lists their top 6 for sweet ice cream.

"In 1972, TJ Peterslie came to Pearl Street in La Crosse with $500 and the hope of opening a business..."

"With its rich history in the dairy industry, Wisconsin’s milk, cheese, and everyone’s favorite, ice cream, are among the very best in the country. From large chains that have busted through the barriers of Wisconsin to small mom and pop shops down the street, ice cream is a hot commodity. Here are the 10 best ice cream parlors in the state!"

Pick Some Roads & Go! The Pearl's feature on this Wisconsin Road Trip's website.

This sweet shop is a must when visiting La Crosse, WI, serving small-batch ice cream scooped into homemade waffle cones, and lollipops as big as your face. —By Kate Rockford

Full Issue Available: http://afar.com/about/content

"My favorite time of year to visit is the summer as there are so many family-friendly things to do. Here are some of our favorites." -By Andrea Khan

The Midwestival: "There's always room for ice cream! Especially when it's from this cute 1930s-era soda fountain, candy shop and ice cream parlor that had lines out the door for most of the day..."  - By Annie D'Souza

The top places for a creamy treat in the Driftless Region as told by Inspir(ed) Magazine.

Wisconsin Parent outlines what to do in this 'cool small town' even in the winter months!

Check out why Roadtrippers says 

to visit us!

"Stop in for something sweet to eat at the Pearl Ice Cream Parlor & Confectionery, an authentic 1930s soda fountain and candy store "

Minnesota Prairie Roots writer visits The Pearl.

PBS fans nominate their favorite ice cream spots in the state!

"The only acceptable place to get ice cream from is The Pearl..."  -By Karina Puent

"After a full day of exploration, head to the Pearl Ice Cream Parlor for a sweet treat."