2018 Best of La Crosse

#1 Ice Cream & Candy

#1 Dessert

#1 Downtown Business

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Best Ice Cream in Every U.S. State | Far & Wide

This article sifted through online reviews to come up with this list of the No. 1 ice cream spot in every U.S. state based on 100+ reviews. The Pearl is loved by 97% of reviewers and named the BEST ICE CREAM IN WISCONSIN!

More... Diners, Drive-Ins & Dairy Bars

Discover Wisconsin episode feature on Wisconsin's top places to get ice cream!

"In 1972, TJ Peterslie came to Pearl Street in La Crosse with $500 and the hope of opening a business..."

6 of Wisconsin's Best Drive-Ins and Dairy Bars

The Wisconsin Milk Marketing Board lists their top 6 for sweet ice cream.

Travel Wisconsin: The Great River Road

"If you were going on a road trip this summer, where would you recommend?


Wisconsin Tourism Secretary Stephanie Klett gives the recommendation of the Great River Road."

AFAR Magazine: May/June 2017

This sweet shop is a must when visiting La Crosse, WI, serving small-batch ice cream scooped into homemade waffle cones, and lollipops as big as your face. —By Kate Rockford

Full Issue Available:

The State Trunk Tour

Pick Some Roads & Go! The Pearl's feature on this Wisconsin Road Trip's website.

The 10 Best Ice Cream Parlors in Wisconsin!

"With its rich history in the dairy industry, Wisconsin’s milk, cheese, and everyone’s favorite, ice cream, are among the very best in the country. From large chains that have busted through the barriers of Wisconsin to small mom and pop shops down the street, ice cream is a hot commodity. Here are the 10 best ice cream parlors in the state!"

Ice Cream, You Scream: Driftless Treats

The top places for a creamy treat in the Driftless Region as told by Inspir(ed) Magazine.

Road Trip: Wisconsin's Great River Road

The Midwestival: "There's always room for ice cream! Especially when it's from this cute 1930s-era soda fountain, candy shop and ice cream parlor that had lines out the door for most of the day..."  - By Annie D'Souza

Rochester Magazine: The Mindoro Cut Ride

What to do in La Crosse on your ride as featured in Rochester Magazine.

OnMilwaukee: A Weekend in La Crosse

"My favorite time of year to visit is the summer as there are so many family-friendly things to do. Here are some of our favorites." -By Andrea Khan

Midwest Traveler: Breathtaking bluffs of LaCrosse, Wis.

"Stop in for something sweet to eat at the Pearl Ice Cream Parlor & Confectionery, an authentic 1930s soda fountain and candy store "

National Geographic Tourism: The Pearl Ice Cream Parlor

What to do along the Mississippi River as told by National Geographic Tourism.

WXOW: Warm Weather Brings Business to The Pearl

WXOW featuring The Pearl and our crowds once the sun comes out!

Roadtrippers: The Pearl Ice Cream Parlor & Confectionery

Check out why Roadtrippers says to visit us!

13 Signs You Grew Up In La Crosse, Wisconsin

"The only acceptable place to get ice cream from is The Pearl..."  -By Karina Puent

HerCampus: 8 Things to do With Your Family in La Crosse

"Ice Cream or Hot Coco at The Pearl. Another staple of La Crosse, The Pearl isn’t just home to amazing ice cream. Warm up with either some hot coco or coffee here after the game!"

PBS Food: Best Ice Cream in Wisconsin

PBS fans nominate their favorite ice cream spots in the state!

Winter in La Crosse, WI: Wisconsin Parent

Wisconsin Parent outlines what to do in this 'cool small town' even in the winter months!

Exploring La Crosse: Eats & Treats

Minnesota Prairie Roots writer visits The Pearl.

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207 Pearl Street

Downtown La Crosse, WI



Tel: (608) 782-6655






©2020 by Pearl Ice Cream Parlor, LLC