July 2020

July 2020

Happy 4th!

No fireworks, no problem! Come celebrate your 4th of July with us! We’ll be open our regular hours of 10AM-10PM on Saturday, July 4th. We’ll be featuring our Patriotic Banana split with strawberry ice cream, stopped with strawberries; vanilla ice cream topped with patriotic sprinkles; and blue moon ice cream topped with marshmallow topping. It is all finished off with whipped cream and a cherry!

Come get your favorite treats the month of July--National Ice Cream Month-- and maybe a half-gallon to bring home to have with a slice of pie. We can’t wait to see you!

Update on Operations

As some of you know, we have been working hard to keep everyone updated to changes during this time. Your safety is of our utmost concern. With cases rising in La Crosse, we have decided that it would be best for our staff and all our amazing customers to restrict access to our candy shop for the time being. Our staff will be happy to assist you at the walk-up window for all your ice cream AND candy needs. When cases decline steadily in La Crosse we will post our new reopening date for our candy shop. Please see our website for select items or contact us to ask about your favorite gummies, candies, and homemade chocolates!

We feel that we are keeping our customers and staff safe by utilizing our walk-up window and requiring all staff to wear masks while at work. This protects them while they are working closely with each other as well as you when we take your order or hand off your treats! Further, if there is a crowd or line around The Pearl when you visit, we urge you to wear a mask while you order and wait for your product!

New Flavor!

With much anticipation, we are happy to announce the return of our beloved Banana Blondie ice cream! For you banana lovers, expect to see Banana Blondie on our menu at your next trip to the Pearl (even if it is today!). Cherry chip is still around for a little while longer, so get it while you can! We are eager to replace it with Butterfinger for a decadent candy ice cream later in July. And if you love our Key Lime seasonal flavor, that will be sticking around for July as well. Come in and get your favorite seasonal flavors while they last!

Upcoming Holidays:

Month of July-National Ice Cream Month! Celebrate with us every day! :)

Independence Day/ Fourth of July- July 4th

Cow Appreciation Day- July 14th (Thank a cow for delicious ice cream!)

National Ice Cream Day- July 19th




207 Pearl Street

Downtown La Crosse, WI



Tel: (608) 782-6655






©2020 by Pearl Ice Cream Parlor, LLC